Amazon Music
Have you heard?
When Amazon Music opened its full catalog to Prime members, ad-free, we celebrated how fans find music: one thing leading to another. Have You Heard? recorded fans telling the story of how they became fans, each one told through a collage of portraits, archival footage, and content sourced from other fans.
Campaign Idea and Launch Film
“Have you heard?” is what fans say when they can’t wait to share some music they just know you should hear. We built the launch film around that feeling and the people who feel it most, with each reflecting their unique angles on fandom.
Agency: Wieden + Kennedy
Director: Rubberband
Each film is a love letter, with a fan narrating how they found an artist, song, or podcast. The visuals are their own unique take on that discovery, told through collage, motion graphics, and found footage.
Fan Films
OOH, display, and social put illustrated portraits of artists front and center, each drawn by an illustrator who’s a fan, and paired them with the line “All the music, ad-free,” letting Prime members around the world know about their new benefit.
OOH and Display
