An executive creative director who builds brands with craft, culture and technology.
I spent the first half of my career at R/GA (Cannes Lions Agency of the Year), where I designed HBO Go, and led work for Converse, Coca-Cola, Goldman Sachs, and others. As agency creative lead for Samsung Mobile, I helped make Galaxy cool enough to outsell the iPhone, with work including “Can’t Stop” by Diplo, and taking Rihanna platinum faster than any artist in history.
Then I became The FADER’s first Chief Creative Officer, where I built its brand studio and rebranded The FADER Fort music festival activation. The studio’s work included The New Explorers for The North Face, which brought exploration to cities with streetwear drops, and Our Soccer for Major League Soccer, which rallied fans of local clubs and the US team ahead of the World Cup. We also collaborated with creators to launch a new soda for Sprite and McDonald’s.
At Google Creative Lab, we used machine learning to turn YouTube covers of Billie Eilish’s “bad guy” into the first infinitely looping music video. At AKQA, I led the global launch campaign for Facebook’s payments platform.
Now I’m at Amazon Music, where I lead global integrated brand creative. I led the brand’s global repositioning, “Amazon Music connects listening with life,” and the first global campaign built on it. I’ve also been creative lead for Amazon Music Live, with livestreamed performances from Bad Bunny and Kendrick Lamar on Prime Video.