Hello.

I’m Trevor Eld, an executive creative director based in NYC.

For over twenty years, I’ve led multidisciplinary teams across design, product, experiences, and advertising, in some very different cultures.

I trained at R/GA, helping Nick Law and the leadership team bring Bob Greenberg’s vision to life: a new kind of agency, a modern-day Bauhaus. That’s where I learned to bring narrative and design thinking together, and to build every idea for the medium it lives in, whether it’s a product, a campaign, or a cultural moment.

With HBO Go, we designed the future of a storied media brand with a design system that went on to shape HBO’s look for over a decade, and set a naming convention, “Go,” that other streaming products followed. For Samsung, we brought an ecosystem of connected devices to market as the Galaxy brand, teased Rihanna’s ANTI, the fastest album ever to go platinum, and collaborated with Diplo on a fitness mix that only played while you moved your phone.

I went on to become The FADER’s first Chief Creative Officer, building a brand studio inside an editorial company. Fast Company credited it with “actively creating culture.” We turned The FADER Fort, its annual SXSW showcase, into IP that could show up anywhere. For clients, we rallied soccer fans across North America, took The North Face’s spirit of exploration from the mountains to the city, and launched a Sprite flavor you could only get at McDonald’s. After that, I spent time at Google Creative Lab and AKQA, leading work for YouTube and Facebook.

Now at Amazon Music, I work backwards from the customer, alongside product, marketing, and executive leadership. The work runs from the personal, like a recap of each listener’s year in music, to the communal, like live concerts streamed to fans around the world. It includes brand campaigns that grew Amazon Music into a home for all kinds of audio, a tribute to Hip-Hop’s 50th anniversary, and a celebration of the long-awaited arrival of De La Soul’s catalog on streaming, which made The New York Times’ “24 Things That Stuck With Us in 2023.” Most recently, I led the brand’s repositioning and introduced it to the world with a global campaign that brought audiobooks to Amazon Music.

I believe people only connect with a brand that has energy and relevance, and that getting there takes craft and empathy. I made that case in my D&AD Festival keynote, “Cultural Bankruptcy in the Attention Economy,” and taught it for several years in a design portfolio class at SVA.