Hola.

I’m Trevor Eld, an executive creative director based in NYC.

For over twenty years, I’ve led multidisciplinary teams across design, product, experiences, and advertising, in some very different cultures.

I trained at R/GA, helping Nick Law and the leadership team bring Bob Greenberg’s vision to life: a new kind of agency, a modern-day Bauhaus. That’s where I learned to bring storytellers and design thinkers together as one team, and to build every idea for the medium it lives in, whether it’s a product, a campaign, or a cultural moment.

With HBO Go, we designed the future of a storied media brand with a design system that went on to shape HBO’s look for over a decade, and set a naming convention, “Go,” that other streaming products followed. For Converse, we helped launch its recording studio for unsigned musicians to make demos. And for Samsung, we reintroduced Galaxy as a lifestyle brand, teased Rihanna’s ANTI, the fastest album ever to go platinum, and collaborated with Diplo on a fitness mix that only played when you moved your phone.

I went on to become The FADER’s first Chief Creative Officer, where I built a brand studio inside a media company. Fast Company credited it with “actively creating culture.” We took FADER Fort beyond SXSW and celebrated its history with a coffee table book. For clients, we gave MLS fans an identity, took The North Face’s spirit of exploration to the city, and launched a new Sprite flavor at McDonald’s. After that, I spent time at Google Creative Lab and AKQA, leading work for YouTube and Facebook.

Now at Amazon Music, I work alongside product, marketing, and executive leadership, collaborating with some of the world’s most exciting artists, storytellers and business minds. Together we’ve repositioned the brand, created global campaigns for Audible, the holidays, and Prime Music, and paid tribute to Hip-Hop’s 50th anniversary, mentioned in The New York Times’ “24 Things That Stuck With Us in 2023.”

Most of my work has been for brands competing for people’s attention. The ones that win it have energy and relevance, and that takes craft. I made that case in my D&AD Festival keynote, “Cultural Bankruptcy in the Attention Economy.”

Along the way, my work has been recognized by Cannes Lions, D&AD, the Clios, the Webbys, and others. For several years, I also taught a design portfolio class at SVA.