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Brand Storyteller,
Creative Director &
Design Leader

Hello.

I’m a global brand & entertainment marketer based in New York City.

Below here is a little about me.

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①    Overview
②    Methods
③    Experience
④    Values
⑤    Awards

①

I’ve been creative directing campaigns and design systems for the last twenty years. Highlights include creating HBO Go, campaigns that made Samsung Galaxy cool enough to outsell the iPhone, and the campaign that helped Rihanna’s ANTI go platinum faster than any album in history.

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②

Creating a role for a brand in culture is my specialty. Whether spotlighting MLS fandom with rappers and wrestlers, or launching a new soda for McDonald’s on Spotify’s Rap Caviar, I love to connect brands & talent with new fans.

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I’ve had the opportunity to speak about the intersection of brands and culture at D&AD Festival and SXSW, redefine exploration as a state of mind for The North Face, and even help Billie Eilish & YouTube create the first-ever infinite music video with the use of AI.

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③

I spent over ten years as ECD at R/GA leading creative projects that ranged from products and services to integrated campaigns and activations. During that time the agency was named Digital Agency of the Decade and Agency of The Year by all the top award shows and trades. Following that, I was named The Fader’s first Chief Creative Officer, and built a diverse in-house team of creatives recognized for our cultural influence working with brands.

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④

Working in youth culture has provided me with so many amazing experiences, but it’s also brought my attention to the mental health crisis facing this generation. This is why I work with Project Healthy Minds, a non-profit that partners with the entertainment industry to help young people find the resources they need.

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I’ve been honored to see my projects be awarded in categories ranging from product design and innovation to integrated campaigns and content. Below is a selection of them.

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  • Digital Brand Expression

  • Branded Content & Entertainment

  • Innovative Use of Radio

  • Integrated led by Promo

  • Integrated led by Mobile

  • Mobile

  • Entertainment

  • Best Use of Mobile Applications

  • Cyber, Video

  • Cyber, Influencer

  • Cyber, Community Building

  • Promo & Activation

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  • Integrated Campaign

  • Music and Brand Collaborations: Social Media

  • Audio Technique – Music

  • Music Marketing: Digital/Mobile – Apps

  • Partnerships, Sponsorships & Endorsements

  • Direct – Audio

  • Digital/Mobile – Other

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  • Innovation in Branded Entertainment

  • Mobile

  • Mobile Gaming

  • Digital Design

  • Craft

  • Augmented Reality

  • Ecommerce

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  • Best Use of Augmented Reality

  • Best Use of Mobile Media

  • Mobile Sites & Apps: Media Streaming Service

  • Web Sites: Media Streaming

  • Interactive Advertising & Media

  • Best in Show

  • Best Creative

  • Best Branded Content Site