Creative Leadership for Advertising & Design
Hello, and welcome.
I’m a creative director for global brands, talent, and organizations.
You can learn a little about me below.
I’ve been working in advertising and design for over twenty years. Highlights include creating HBO Go, making Samsung Galaxy cool enough to outsell the iPhone, and taking Rihanna platinum faster than any artist in history.
I’m now a creative principal at Amazon Music. Since joining in 2021, I’ve led the brand’s global repositioning to focus on fandom as it continues scaling across the world.
Making brands relevant is one of my main superpowers. Whether activating MLS fans with rappers and wrestlers, or working with creators to launch a new soda for McDonald’s, scaling through culture is how I made my bones.
I’m an avid student of the intersection between culture, brands and tech, and I’ve been invited to speak on the topic at D&AD Festival and SXSW. I’ve also drawn from this inspiration for project work when connecting The North Face to urban exploration, and helping Billie Eilish & YouTube create the first-ever infinite music video with AI.
For over a decade, I led creative on several teams at R/GA New York. During that time it was one of the most awarded agencies in the world by all the top creative shows and trades.
Following that, I was named The Fader’s first Chief Creative Officer, and built an in-house creative studio recognized for connecting brands to culture through content and activations.
Over the last few years, mental health awareness has become more of a focus. Since then, I joined Project Healthy Minds, a non-profit that partners with brands and public figures to address the mental health crisis facing youth today.
Photography by Peter Bohler
